Christian | Standing Stones Healing Co.
Do I even need a website for my Reiki biz?? Several of the holistic and energy workers that I follow have primarily social media and bio links within (i.e. linktree or bitly in Instagram). I'm pretty savvy and creative with social media. If I can create some killer content and create a FB Business Page and IG Business Account, is a website necessary? I realize it depends on my "audience," old school me tells me Yes to do a website because, Why not? And it would reach some of the not-so-savvy tech folks or crowd who prefer to keep their distance from social media... but I am unsure where to start to begin to create a very basic website.
Thanks for this great question. No, a website is not absolutely necessary. It does help to legitimize your business, but, especially when you're brand new, it's not a must. You can think of a website as your own virtual real estate, which does lend credibility to your business. It also gives people a place to go for more information beyond your posts, including people who don't hear about you from Fb or Insta or don't use them. Not everyone is on all platforms, but anyone can get to a website. But if you're looking to have a piece of virtual real estate for free and not spend any money, you can do this in a couple of ways.
You can have a site you don't pay for that doesn't have your own domain by creating a free site on a web builder like Wix. Your site would be a sub-domain and would look something like www.mybusinesssname.wix.com. It would also have Wix's branding and ads. This isn't as professional, but it's free and easy to set up.
You could also get an e-mail service provider account, like through Convert Kit or Mailchimp or etc. for free and set up a page through them and turn that messy link into a bitly.
Thirdly, yes, you could just use a Fb business page, but that means that you're relying on Facebook to be the main point of reference for your business, where the design and information is static...you can't alter it and include what you want. You could set up a Linktree, yes, but you might still want to have a static page to refer to where people could get more info. Not having a designated space that people can visit to learn more about you can seem unprofessional and even scammy to some potential clients.
There are lots of possibilities, and these are just a few. Once you are growing and earning money from the business, I do recommend getting your own domain and website, and this also can be done for a lower cost. This is awesome and exciting news. Congratulations, and best wishes!
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